Multi-Channel Networks: Maximizing Revenue & Protecting Content for YouTube Creators

YouTube is the 2nd most popular search engine in the world after Google. More than 2 billion users visit the platform every month, watching billions of hours of video.

It is not only a giant platform for content, but also one of the best platforms for monetization. Creators can earn money through advertising, sponsorships, subscriptions, and selling their own products. Using all the features of YouTube, top creators earn millions of dollars, and a stable income becomes a reality for thousands of authors.

But great opportunities also bring real challenges. Unstable monetization, channel security risks, video demonetization, copyrights, competition for attention, constant algorithm changes... Add to this the complexity of content management, finding reliable contractors, burnout, and online hate, and it becomes clear why running a YouTube channel can be a real challenge.

To avoid these problems and increase revenue, YouTube creators work with Content Service Providers (CSPs), formerly known as Multi-Channel Networks (MCNs). These are official YouTube partners who have a direct connection to the platform and access to advanced tools for creators. They not only help you earn more money, but also provide content protection, financial support, and analytics for effective channel development.

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How Does a Multi-Channel Network Help YouTube Creators Earn More?

• Channel Protection – assistance with bans and restoration of access..
  What does this mean? If your channel gets hacked, an MCN has direct contact with YouTube and can speed up the recovery process, avoiding unnecessary bureaucracy.
• Content and Copyright Protection – support in fighting content theft, effective use of Content ID, and legal assistance in disputes.
  How does it work? If someone uploads your video without permission, the MCN can help remove the pirated content and protect your rights.
• Efficient Revenue Management – fast payouts, transparent financial analytics, and flexible withdrawal options.
  Advantages: As you know, AdSense allows you to withdraw funds only to a bank account or card, which is not always convenient. With the help of a CSP, you can easily distribute monetization payments between several accounts, including cards, e-wallets, and cryptocurrency wallets. Some CSPs also offer P2P transfers, which allows you to make payments to contractors or share revenue with partners.
• Legal and Financial Support – a partner network can provide loans or invest in a creator’s development, as well as develop custom contracts to meet its needs.
  Example: If a creator needs an advertising contract, the network can involve its in-house legal team and quickly prepare it based on its own experience and the creator’s specific requirements.
• Expanded Monetization Opportunities. Creators gain access to advertising contracts and sponsorship deals negotiated directly with brands.
  Advantages: CSPs attract high-value advertising contracts for creators because brands prefer working with partner networks. With a large pool of creators, advertisers get quick access to relevant audiences, while creators gain more monetization opportunities.
• Access to Exclusive Tools – services for growth, analytics, and channel automation.
  How does it work? Many companies develop their own solutions, such as financial wallets, analytics platforms, and advertising tools that simplify content management for creators.‍
• Direct Contact with YouTube – partner networks have official ties with the platform, allowing their creators to be the first to receive updates, new features, and recommendations.MCNs receive new tools even before they are released to the public. For example, YouTube Shopping, multitracking, and 3-minute Shorts. And if there are any glitches on the platform, MCNs are the first to know.

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SubSub is one of the top Content Service Providers (CSPs). While we offer MCN functionality, our main focus is on delivering premium services for creators.

We develop innovative digital products—cutting-edge technologies designed specifically for content creators. Our flagship product, SubSub Fan Funding (formerly SubBro), is one of the most effective tools for supporting YouTube creators. Our portfolio also includes:

• SubSub Analytics – an advanced analytics platform that provides a 360° view of the market and your content. It helps creators identify trends, refine strategies, and accelerate growth.
• SubSub Live – a service for reusing content and generating traffic through 24/7 live streams.
• SubSub Wallet – a financial hub for creators, consolidating revenue from multiple platforms, enabling fast payouts to bank cards, e-wallets, and cryptocurrency accounts, and offering advance payments.

We provide high-quality customer care—not just standard support. Our approach is fast, clear, and solution-oriented, available almost 24/7. We truly value our partners and are genuinely invested in their success.

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Creator Reviews

Blogmayster

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“SubSub is top-notch! They’re always available, even for the smallest questions. I’ve worked with other companies, but with SubSub, you really feel like they genuinely care about you. Not only do they respond incredibly fast, but they also come up with great ideas from time to time—that’s a game-changer. And of course, having the ability to withdraw funds anywhere is super convenient, but for me, the biggest advantage is their amazing attitude toward creators and their needs.”

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Magic 5

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“Our partnership with SubSub began when we were facing a critical issue—losing monetization. Our previous partner was unresponsive, putting the channel’s stability at risk. SubSub not only resolved the problem quickly but also helped us develop a growth strategy. This is a team that truly delivers results.”

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Clab_33

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"I used more than one partner company and saw no reason to work with any partner at all. But I'm happy that I gave it a try. SubSub works conscientiously, I'm happy with that."

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Vsesvit Ua

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“Recently, I faced a tough situation—my YouTube channel was hacked. This was a real challenge because my channel isn’t just a hobby, it’s a significant part of my life. At that time, I wasn’t working with SubSub yet, but I reached out to them for help.
Their team responded immediately, guided me through the recovery process, and helped me regain access to my channel. Since then, we’ve been working together on an ongoing basis.
Today, I use SubSub’s tools to grow my channel, and my manager is always in touch, providing guidance, support, and new opportunities to expand.
I’m extremely satisfied with our collaboration and feel confident knowing that my channel is now secure.”

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Creator success stories 

How Changing the Channel’s Language Turned $35 into $10,000

In 2022, a creator approached us looking to increase their channel’s revenue. At the time, their content was in Russian, and their monthly earnings were only $35.

We conducted a detailed analysis, examining the niche, competitors, and opportunities for scaling. Our recommendation? Launch a new English-language channel, adapt the content style, and optimize metadata for an international audience.

The first few months were challenging—building a new audience and testing the format took time. However, within six months, revenue surpassed $1,000.

Today, three years later, this channel consistently generates around $10,000 per month.

This case proves that expanding to an international audience can be a game-changer for a creator’s career.

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How Product Tagging Boosted Revenue

A few months ago, one of our partners, a creator with an entertainment channel, wasn’t using Product Tagging—a feature that allows tagging products appearing in the video. As a result, their revenue from this function was only $4–5 per month, despite strong channel growth and high video engagement. The potential for sales remained untapped.

In December 2023, we decided to change the approach. We started tagging products that were already visible in the frame—a table, clothing, accessories, flowers—making them easily discoverable for viewers.

Results:

• October 2023: $4.22 revenue
• March 2024: $504 revenue

This case once again proves that YouTube is not just about views and ads—it’s also a powerful e-commerce platform. 

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How Expanding to Facebook Increased Audience Reach and Brand Recognition

A creator known for viral Shorts on YouTube reached out to us with a challenge: despite millions of views, their traffic was limited to a single platform.

We proposed a solution—scaling content to Facebook, where short videos quickly go viral. We launched a consistent distribution strategy and optimized videos for the platform.

Results:

• 32 million views
• 390K reactions
• 23K new followers
• $1,500 in additional revenue

This case proves that smart content distribution not only increases views but also expands brand presence beyond YouTube.

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How to Earn $6,000 in 28 Days with Live Streams

A creator looking for additional revenue streams reached out to us. Their content had strong potential, but they weren’t utilizing looped live streams—a powerful way to monetize content 24/7.

We developed a targeted strategy, prepared the necessary materials, launched the streams, and monitored the process. Over 28 days, the creator published 10 looped broadcasts, generating an extra $6,000 in revenue.

Looped live streams are a simple yet effective way to increase earnings without investing in new content.

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Conclusion

Growing a YouTube channel is a balance between creativity, analytics, and monetization.

Partnering with a Content Service Provider (CSP) can be a strategic decision, unlocking advanced tools for content optimization, revenue growth, and audience expansion.

However, choosing the right partner is a serious step. It’s crucial to thoroughly research the terms, understand the services offered by a CSP, and ensure they align with your goals.

We hope this article has helped you better understand the benefits of working with a CSP and find the best path to growing your YouTube channel.

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